Violet Ultra is a luxury handcrafted swimwear label bringing the joy of matching to a new, elevated level. In a hyper-individualized world where everything from smoothies to shampoo bottles can be customized, we wanted to create a brand that celebrated something else—the power of knowing that we are all a lot more alike than we are different.

You're not alone, and we're here to remind you one matching bikini at time.

All swim suits have been handcrafted and designed on the west coast in fabrics and styles that make you and your little ones feel and look great. 

The idea for Violet Ultra was born on a family vacation not too long ago—but really, it had been in the works for much longer.

Growing up, our Mom never missed an opportunity to style her three little girls in matching, well….everything.

Outfits. Hairstyles. Even swimsuits.

She’d even join in on the fun on special occasions like family photos. 

As we grew older, our bodies changed. What one sister felt confident in made the other uncomfortable, and so our tradition slowly faded. We suppose we didn’t even realize we missed it.

Until we did

Which brings us back to that family vacation. :)